Japan market brief · Updated 8 October 2026
Why Japan? Why Now?
The opportunity is digital transformation (DX): Japanese companies replacing old systems and buying modern technology to do it.
Japanese companies are spending heavily to replace old systems, and cloud, AI and security are each growing faster than IT services as a whole. Hiring the people to sell and deliver it is the hard part. This brief brings together the figures, most of them published only in Japanese, for technology leaders and talent teams building a business case and a hiring plan for Japan.
- Data and analytics
- AI
- Cybersecurity
- Technology consulting
IT services market
¥7.57T
in 2025, up 7.3% in a year, and forecast to reach ¥10.25 trillion by 2030.IDC Japan, March 2026
Business software market
¥3.0T
in FY2025, forecast to reach ¥4.48 trillion in FY2030, with SaaS and PaaS more than 80% of it.Fuji Chimera Research Institute, October 2026
AI budget requests for FY2027
¥2.94T
against ¥502.7 billion in FY2026, almost six times as much.Cabinet Office, FY2027 requests
IT engineer job openings
12.04
per job seeker on doda in August 2026, up from 10.63 a year earlier.doda, 17 September 2026
What changed since July
Six developments from July to September 2026
These are the changes from July to September 2026 that matter most if you sell technology or consulting services in Japan, or hire the people who do.
July 2026
Generative AI use more than doubled in a year
The government’s 情報通信白書 (Jōhō Tsūshin Hakusho, White Paper on Information and Communications) found 58.8% of people in Japan had used generative AI, up from 26.7% in the previous edition. 86.4% of companies now use it in at least one business process.
Source: 総務省 令和8年版 情報通信白書, overview (Japanese)16 July 2026
A national AI computing base with 27,500 GPUs
NVIDIA, the Japanese government and industry started a national AI infrastructure project. Noetra, a company whose 44 investors include SoftBank, Sony, NEC and Honda, will run an AI factory with more than 27,500 NVIDIA Rubin GPUs.
Source: NVIDIA release on PR TIMES; IT Leaders (Japanese)6 August 2026
More than 90% of financial institutions use generative AI
A Bank of Japan survey of 150 banks and other financial institutions found more than nine in ten using or trialling generative AI. The increase over the year was most noticeable at second-tier regional banks.
Source: 日本銀行 金融システムレポート別冊 (Japanese)August 2026
AI budget requests rise almost sixfold
Ministries asked for ¥2.94 trillion for AI-related spending in FY2027, against ¥502.7 billion in the FY2026 budget. The requests follow the second 人工知能基本計画 (Jinkō Chinō Kihon Keikaku, AI Basic Plan), approved by the Cabinet on 14 July. Requests are usually trimmed before the budget is set in December.
Sources: 内閣府 令和9年度AI関連予算要求; 人工知能基本計画 (Japanese)10 September 2026
Ransomware reports reach a half-year record
Police received 123 ransomware reports in the first half of 2026, the most for any half-year since the series began in 2020. 79 came from small and mid-sized companies. The main obligations of Japan’s new active cyber defence law started on 1 October.
Source: 警察庁 figures reported by @IT; Trend Micro on the law (Japanese)14 September 2026
Generative AI reaches core banking
Sony Bank and Fujitsu are using generative AI to build Sony Bank’s core banking system. They report 40% less development work and a development period 30% shorter.
Source: EnterpriseZine (Japanese)Companies using generative AI in at least one business process
Japan against the US, Germany and China. 情報通信白書 (Jōhō Tsūshin Hakusho) 2026, survey January to February 2026
Source: 総務省 令和8年版 情報通信白書, overview. Japan’s 2025 figure is from the 令和7年版 white paper.
Show the figures as a table
| Country | Share of companies |
|---|---|
| Japan, 2026 edition | 86.4% |
| Japan, 2025 edition | 55.2% |
| United States | 90.9% |
| Germany | 91.6% |
| China | 98.1% |
Hiring in Japan
The hiring market in numbers
Demand for engineers, consultants and salespeople rose again this year, and a record share of full-time employees changed jobs in 2025. Most of those people can’t be found by a LinkedIn search run from outside Japan.
Job openings per job seeker, by type of job
doda 転職求人倍率 (tenshoku kyūjin bairitsu), August 2025 and August 2026
- August 2025
- August 2026
Source: パーソルキャリア doda 転職求人倍率レポート, published 17 September 2026. The ratio divides job openings on doda by the job seekers registered with doda, so it describes that service rather than the whole market.
Show the figures as a table
| Type of job | August 2025 | August 2026 |
|---|---|---|
| IT and telecom engineers | 10.63 | 12.04 |
| Consulting and finance specialists | 6.00 | 6.63 |
| Sales | 2.71 | 3.14 |
| All jobs | 2.42 | 2.86 |
50.3%
of the hires Japan’s major companies plan for FY2026 are 中途採用 (chūto saiyō), mid-career hires. It’s the first time the share has passed half. It was 46.8% the year before.
Nikkei 採用計画調査, April 2026, as reported by 月刊総務7.6%
of full-time employees changed jobs in 2025, the highest share since Mynavi began its survey.
マイナビ 転職動向調査 202610.2M
people in work want to change jobs (転職等希望者, tenshoku-tō kibōsha), up 230,000 in 2025, while 3.3 million actually moved.
総務省 労働力調査 202585.5%
of Japanese companies say they don’t have enough people to lead digital transformation.
IPA DX動向2026, 1,799 companies3.4M
projected shortage by 2040 of people who can put AI and robotics to work, while clerical jobs face a surplus of about 4.4 million.
経済産業省 2040年の就業構造推計, March 20265.01%
average pay rise in the 2026 春闘 (shuntō), the spring wage round. It’s the third year in a row above 5%.
連合 final tally, 3 July 20265M
LinkedIn members in Japan, about 7% of the 68.5 million people in work (July 2026). BizReach, a Japanese service, has 3.53 million members that recruiters can approach.
LinkedIn Japan via MarkeZine; 総務省 労働力調査; Visional results96th
Japan’s rank out of 123 countries in the EF English Proficiency Index 2025. Leaders who can run a business in Japanese and report in English come from a small pool.
EF EPI 2025 via nippon.comWhat this means for your hire
Four things to plan for
- Expect competition for every strong candidate, most of all for engineers and consultants.
- Mid-career moves are now normal at Japanese companies. That makes the people you want more open to a move than a few years ago, and it raises the risk of losing your own staff.
- Pay is rising by around 5% a year. The weak yen offsets much of that in dollar terms, as the business case below shows.
- We recommend running the search in Japanese, through referrals and direct approach as well as LinkedIn. It improves your chances of seeing the whole market rather than the few people who are visible online.
Segments
Where the demand is, and the leaders we’ve placed
Each card covers one segment: the size of the market, who is buying, and the hires we’ve made in it. Use the link on a card to send it to a colleague.
Segment 01
Enterprise AI and work AI
¥6.89T
IDC Japan expects AI spending in Japan to grow from ¥2.37 trillion in 2025 to ¥6.89 trillion in 2029, when AI will be about 20% of all IT spending.
IDC Japan, March 2026 (Japanese)33.9%
of Japanese companies have deployed generative AI for language tasks, and 85.1% of those with revenue above ¥1 trillion have. IPA found AI in use at nearly 80% of companies with more than 1,000 staff.
JUAS 企業IT動向調査2026; IPA DX動向2026- Kansai Electric Power uses Glean as part of its DX plan.
- Chuden CTI, Chubu Electric’s IT company, uses it to connect information held in separate teams.
- Ashisuto, Glean’s first partner in Japan, reported 97% of its roughly 1,300 staff as active users in 2024.
Country Manager placement: Glean. Glean made Japan its first international market and passed US$300 million in annual recurring revenue in May 2026. Its Japan Country Manager, announced in June 2026, previously ran GitLab’s Japan business and was VP and Japan Country Manager at Looker. Arvind Jain interview, 2024; appointment release; Glean, May 2026
Our placement · Country ManagerSegment 02
Data, analytics and cloud
100%+
Databricks grew more than 100% year on year in Japan in the February to April 2026 quarter, moved to a larger office in the Shin-Marunouchi Building and plans to train 50,000 people in Japan over five years.
Databricks, May 2026 (Japanese)¥10.1T
IDC Japan expects public cloud services to grow from ¥4.49 trillion in 2025 to ¥10.1 trillion in 2030. About 80% of large and mid-sized companies still run legacy systems.
IDC Japan, March 2026; IDC via IT Leaders, February 2026Go-to-market hires: Databricks and Fivetran.
Past placements: Celonis and SUSE.
Now closing: two Country Manager searches, one for a data platform in its Japan launch phase and one to lead an enterprise software business into cloud and secure AI.
Segment 03
AI data centres, compute and networks
US$30B
Blackstone plans to put US$30 billion into Japanese AI data centres over three to five years (June 2026). Microsoft is investing US$10 billion over 2026 to 2029, AWS ¥2.26 trillion by 2027 and Oracle more than US$8 billion over ten years.
Nikkei Asia; Microsoft; AWS; OracleNow closing: a Commercial Sales Director and Vice President search, to win AI factory and data centre business in Japan. We don’t name clients while a search is running.
Current searchSegment 04
Cybersecurity
¥586B
security software market in 2024, up 14.6% in a year, and forecast to reach ¥1.03 trillion by 2029.
IDC Japan, May 202542%
of Japanese security professionals say their organisation can’t get the people it needs, against 29% worldwide.
ISC2 workforce study, December 2025Asahi Group expected 2025 revenue about ¥60 billion below plan after an attack in September 2025, and Askul reported a ¥22.1 billion net loss for the year to May 2026 after one in October 2025. The active cyber defence law’s main obligations started on 1 October 2026, and supply chain security ratings (★3 and ★4) are due in the second half of FY2026.
Our Japan cybersecurity brief covers each major breach of the past year, what it cost, and the new rules.
Asahi Group; ScanNetSecurity; Nikkei on Askul; Trend Micro; IPA SCSCountry Manager placements: Recorded Future, Fastly, Chainalysis and Zenity.
Past placement: Splunk.
Now closing: a Country Manager succession search for a cybersecurity company moving to its next stage of growth.
We’ve also written up how Wiz and Zscaler entered Japan.
Segment 05
Technology consulting
¥1.41T
IDC Japan expects the business consulting market to grow from about ¥882 billion in 2025 to about ¥1.41 trillion in 2030, with enterprise AI work as the main driver.
IDC Japan, June 2026 (Japanese)97,000
people work in Japan at the 33 consulting firms Diamond tracks (June 2026), and headcount is still growing at double-digit rates. Accenture Japan is close to 30,000. Strategy firms have flattened while technology and delivery firms keep hiring.
ダイヤモンド・オンライン, July 2026Working alongside Founding Partner Murray Clarke, Hiroshi Torobu runs our consulting searches, including Partner appointments at a Big 4 firm in Japan. We don’t name consulting clients, because at Partner grade naming the firm identifies the person.
Book a call with HiroshiCase studies
How four technology companies succeeded in Japan
We research how global technology companies build their business in Japan and publish what we find. Each of these four put an experienced leader in charge of Japan early.
Cloud content management
Hired its Japan leader before the subsidiary existed
Katsunori Furuichi wrote the business plan, registered the company and reported to the headquarters president. Box now counts 86% of the Nikkei 225 as users, and Japan was 21% of its global revenue in the year to January 2024.
Cloud security
Opened with a senior leader and local data centres
Wiz launched its Japan business in November 2024. In December it named Tadashi Yamanaka, formerly president of VMware Japan, as its leader and began hosting customer data in Tokyo and Osaka. About a year later it had won 80 new customers and 60 partners in Japan.
Business planning software
Its first Japan employee still runs the business ten years on
Jun Nakata, who had run SAP’s analytics business in Japan, joined in February 2016 as Anaplan Japan’s only employee, with no customers and no partners. He now leads a team of more than 100.
Data and AI
Hired a builder to open Japan and a scaler to grow it
Databricks opened its Japan business in 2020 under a first Country Manager. In 2023 Toshifumi Sasa, who had run Salesforce’s digital marketing business in Japan, took over to scale it. Its Japan business more than doubled year on year in the February to April 2026 quarter.
When a category still needs explaining in Japan, we recommend putting the plan and the leader in place first.
Read all our case studiesOur research on Japan’s leadership market
We also track who is appointed to run Japan for global technology companies, and publish what we find with a source for every record.
Register
Japan Head Appointments RegisterEvery new head of Japan at a non-Japanese enterprise technology company from 2024, by month, with the source for each appointment and the share held by women.Open the register →Leadership
Women in Leadership in Japan 2026Women hold 9.2% of department head roles in Japan. Six of the 63 new heads of Japan that global technology companies announced from July 2025 to September 2026 were women. Where the exceptions come from.Read the article →Cybersecurity
Japan Cybersecurity BriefThe major breaches disclosed in Japan over the past year, what they cost, the rules now in force and what they mean for hiring security leaders.Read the brief →Choosing your leader
Your first Japan leader: a builder or a scaler
Customers and partners judge how committed you are to Japan partly by who you hire to lead it. In many markets the safe first hire is a hands-on seller. In Japan it often works better to hire someone who has already built a business at the next stage, earlier than your size would normally justify.
65 new heads of Japan were announced at global technology companies between July 2025 and September 2026, including at Anthropic, Glean, Notion and Cognition. Six of the 65 were women. Each appointment and its source is in our Japan Head Appointments Register, and the analysis is in Women in Leadership in Japan 2026.
| What matters | 0-1: builder and hands-on seller | 1-10: scaler with a track record |
|---|---|---|
| Best fit | Proves the first use case, prospects directly, and works well while the company is still learning the market. | Shows where the business is going, gets meetings with senior buyers faster, and makes partners treat you as a long-term platform. |
| Partners | Useful while partner work is still tactical. | Stronger when SIs, distributors and alliances need to see a long-term plan behind the hire. |
| What customers hear | “We’re testing the market.” | “We plan to build a real business here.” |
| Risk | Can create activity but struggle to earn the executive credibility that larger Japanese deals need. | Costs more, and can underperform if the role still needs early-stage, hands-on work. |
| When to choose | The category is already understood and you mainly need outbound effort and local execution. | The category needs explaining, partners need confidence, and one strong hire can speed up trust. |
From our searches, a leader who has already scaled a Japan business can save 18 to 24 months of market education when the product still needs explaining and partners still need convincing. This is our estimate from past searches rather than a published figure.
Readiness check
A six-point check before you hire a Japan leader
Tick each statement that’s true for your company today. A funded plan counts most and access to the major partners second.
For your business case
Eight numbers for your Japan business case
If you’re taking a Japan investment or a Japan hire to your CEO or CFO, these are the figures we’d use, each with its source. Some also appear above; this list puts them in one place to copy.
On currency. Some CFOs see the weak yen as a risk to reported revenue. The cost of building a team comes first and is paid in yen now. The translation effect only matters once Japan is profitable, and by then yen costs offset yen revenue.
Japan’s IT services market grew 7.3% to ¥7.57 trillion in 2025 and is forecast to reach ¥10.25 trillion by 2030. IDC says the growth comes mainly from modernising existing systems and building data and AI infrastructure.IDC Japan, March 2026
Japan’s market for 52 categories of business software was ¥3.0 trillion in FY2025 and is forecast to reach ¥4.48 trillion in FY2030. SaaS and PaaS are expected to be more than 80% of it.Fuji Chimera Research Institute, October 2026
Japan’s public cloud services market grew 20.3% to ¥4.49 trillion in 2025 and is forecast to reach ¥10.1 trillion in 2030, about 2.2 times the 2025 size.IDC Japan, March 2026
AI spending in Japan is forecast to grow from ¥2.37 trillion in 2025 to ¥6.89 trillion in 2029, when it will be about 20% of all IT spending.IDC Japan, March 2026
Japan’s security software market grew 14.6% to ¥586 billion in 2024 and is forecast to reach ¥1.03 trillion by 2029.IDC Japan, May 2025
Ministries have asked for ¥2.94 trillion for AI in FY2027, almost six times the FY2026 budget of ¥502.7 billion.Cabinet Office, FY2027 requests
On doda, a Japanese job site, there are 12.04 job openings for every IT engineer looking for work, and 6.63 for every consulting or finance specialist.doda, August 2026
At ¥156 to the dollar, the same yen salary costs about 30% less in dollars than at the 2020 average rate of ¥107.US Federal Reserve; 77 Bank, 18 September 2026
Executive search in Japan
How we run a Japan leadership search
We map the whole market before we approach anyone, so you choose from everyone suitable and not only the people who happen to be looking. It improves the odds that you hire the best person available, and it makes each later decision more accurate.
01 · Map
The whole market, in Japanese and English
We identify every credible candidate for the role, including people who aren’t on LinkedIn, and show you the map before any approach.
02 · Assess
Evidence before you meet anyone
You get a ranked shortlist backed by references and discreet back-channel checks, so interviews start from facts.
03 · Close
One partner from start to finish
The partner you meet runs the search and the close. We work alongside your regional talent team, who keep full visibility of the process.
Our track record
See the full track recordCountry Manager placements
Recorded Future, Fastly, Chainalysis, Zenity
Cybersecurity
Glean
AI
Past placements
SUSE, Celonis, Splunk
Go-to-market hires
Fivetran, Databricks
Searches now closing
As of October 2026. We don’t name clients while a search is running.
- Country Manager, enterprise softwareA transformation leader to take the Japan business to cloud and secure AI.
- Country Manager, data platformThe Japan launch phase, including building the go-to-market team.
- Country Manager, cybersecurityA succession hire to take the Japan business to its next stage of growth.
- Commercial Sales Director and Vice President, AI infrastructureSenior sales leaders to win AI factory and data centre business in Japan.
We’re taking on new searches for the fourth quarter. If you’re planning a Japan leadership hire, book a call.

Murray Clarke
Founding Partner, CEO
Technology and enterprise leadership
- Placing Country Managers and presidents in Japan since 2003
- More than 70 Country Manager appointments
- ManpowerGroup (NYSE: MAN) bought his last search firm and made it Experis Executive
- Studied at the University of Tokyo on a Monbusho scholarship, and works in English and Japanese

Hiroshi Torobu
Partner
Consulting and professional services
- Eleven years recruiting in Japan, on executive and senior appointments across consulting, technology and manufacturing
- Partner appointments into a Big 4 consulting firm in Japan
- Country Manager appointments for overseas firms setting up in Japan
Partner, Managing Director and Director searches inside consulting firms.
Guides to read alongside this page
Leadership
Japan Country Manager: Builder, Translator or Caretaker?Why the first hire is more than a senior salesperson, and how to choose the right profile for your stage.Read the guide →Cost
The ¥70M Question: what Japan people costs really look likePay, hiring risk and the real cost of building a first Japan team.Read the guide →Entity
EOR vs GK vs KK: what foreign tech companies should knowHow the entity you choose affects hiring, and how the market reads your commitment.Read the guide →Next step
Talk to us about your Japan hire
Thirty minutes on the role, the market for it and what it will take to hire well. You speak with the partner who would run the search, and you leave with our view of that market whether or not it becomes a search.
Aspiring Partners
Executive search in Japan for technology companies and consulting firms.
Aspiring Partners K.K. Licensed by the Ministry of Health, Labour and Welfare for fee-charging employment placement, licence 13-ユ-318925.
How this page was researched
We produced this page with AI under Murray Clarke’s direction, and every figure is linked to its original source. The page was checked against those sources on 22 September 2026, and the figures added or changed on 8 October 2026 were checked that day. Most sources are Japanese-language publications from government ministries, the Bank of Japan, IPA, the National Police Agency, IDC Japan, Fuji Chimera Research Institute and doda, alongside our own register of Japan head appointments. Murray Clarke is accountable for what the page says. If you find an error, tell us and we’ll correct it.
Company names on this page describe the Japanese market. Where we ran a search for a company, we say so. Nothing on this page is legal, tax or employment advice. © 2026 Aspiring Partners K.K.
